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Social Media Usage in Business
social media business

If you are a business that’s recently adopted Social Media into your Marketing Mix or are on the verge of implementing it, you need to consider firstly what the differences are between each platform and secondly, which are the most suitable networks for your business? I’ve had to ask myself these questions on numerous occasions […]

The Importance of Information Security for Small Business
information security small business

Information security is a major problem for all businesses. However, unlike larger companies, small businesses often lack the resources (physical, human and financial) to manage the processes of becoming information-secure. Instead, most of small business’s attention is focused only on commercial activities such as winning new customers and growth of sales and which leads to […]