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Social Media Usage in Business
social media business

If you are a business that’s recently adopted Social Media into your Marketing Mix or are on the verge of implementing it, you need to consider firstly what the differences are between each platform and secondly, which are the most suitable networks for your business? I’ve had to ask myself these questions on numerous occasions […]

Internet Trolling
internet troll

In recent years ‘internet trolling’ has become a frequently used phrase to label what is effectively online harassment or in more severe cases – online bullying. Wikipedia defines it as… A person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community […]

Why Do Businesses Need to Use Social Media?
why do businesses need social media

Social Media is an extremely effective marketing tool. Regardless of whether or not you use it much in your personal life, it is now highly recommended for professionals and businesses to implement into their company strategy. Not only is Social Media an ideal platform for advertising and proven to help generate new leads, it is […]

Information Overload
information overload

Do you ever feel like you’re drowning staring at hundreds of unread emails, receiving instant messages and social media notifications, whilst surfing the internet bombarded with ads? Are you concerned that you may be missing important information as you sift through a mass flow of images and videos that end up distracting you from what […]

Smartphones and the Death of Conversation
mobile phone killing conversation

Are you somebody who is always on your phone? Would you rather be communicating with people online than enjoying the company of those around you? In this highly tech savvy and socially engaging culture we live in, it is easy to mistake yourself as someone who is ‘well connected’ for someone who is actually being […]

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